This is the story of the man who unexpectedly led the legendary Apple and not only kept the reins in his hands, but managed to make it the most expensive corporation on the planet, the first trillion-dollar company in history. Tim Cook – this name said little to the world ten years ago; today he is a world-renowned CEO with a reputation as a strong-willed and powerful leader. What were these ten years for Cook? What happened before that? And why is Tim Cook cooler than Jobs, despite the latter’s legendary status?